At Local Motion, we believe the experience of using a shared car should be as easy as using your own. Unlike other fleet management solutions, our technology focuses on the user first and foremost.
Both new and established companies need to redefine their brand guidelines for cross-platform and cross-channel experiences.
There’s an opportunity to reinforce brand consistency through personalized, segment-specific, and tailored experiences.
Created icon system to explain the concept of car sharing to employees.
Iconography and illustrations:
With a brand new sales team, developed content to drive conversations: white paper, demo presentations, webinars
Product market fit with government agencies with goals to reduce vehicle emissions and increase use of resources. We worked with cities that was leading our country's in sustainability efforts, including the City of San Francisco, the City of Orlando, and the City of Sacramento. Our team conceived of a XX page white paper as a valuable tool to open up discussions with other agencies regarding car sharing and sustainbility.
- comparison charts
- downloadable tools
Sales Demo Presentation
Revamped sales demo rich in imagery to highlight the user experience of the drivers, in addition to the benefits for the organization.
Social Media Campaigns
Relaunched blog as a landing spot for our content and collaborated with product and customer teams to develop content and push out content. Areas of focus: 1,2,3,4
Employee stories: Connecting our customers and users to both outward and internal team members.