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Art Direction

Aspirational imagery plays an integral role in Orbit Baby's brand. The images convey a sense of ease and luxury behind the company's well-designed and functional products, and they tell a story of parenting in real-world yet inspirational settings.

From 2008 to 2012, I managed an in-house team of creatives, and art directed a portfolio of lifestyle photography for the Orbit Baby ever-growing line of products. The photos are used in all aspects of the company's marketing campaigns, including websites, print collateral, digital and print advertising, and environmental signage. Products photographed include:

Double Helix Stroller

Stroller G2

Toddler Car Seat G2

Bassinet Cradle G2

Stroller Travel System G2

Sidekick Stroller Board

Color Packs for Stroller G2

Photography by Wilmot Yeh, Stephanie Pool, and Sarah Hebenstreit

Styling by Orbit Baby design team (all shoots) and Lisa Moir (San Francisco 2011 shoot) .

Art Direction: Orbit Baby Photography

Aspirational imagery plays an integral role in Orbit Baby's brand. The images convey a sense of ease and luxury behind the company's well-designed and functional products, and they tell a story of parenting in real-world yet inspirational settings. From 2008 onwards, I managed an in-house team of creatives, and art directed a portfolio of lifestyle photography for the Orbit Baby ever-growing line of products. The photos are used in all aspects of the company's marketing campaigns, including websites, print collateral, digital and print advertising, packaging, and environmental signage.

2012

2011

2010

2009

2008

Photography by Wilmot Yeh, Stephanie Pool, and Sarah Hebenstreit. Styling by Orbit Baby design team (all shoots) and Lisa Moir (San Francisco 2011 shoot).